It seems like ‘enhanced eBook’ is winning the neologism contest. I heard this piece on NPR yesterday and they seem to use ‘enhanced eBook’ and ‘eBook app’ and ‘multimedia ebook’ pretty interchangeably, with the first in that list by far the most common. Way back in November, I remember having this conversation, on email or with a whiteboard in front of us, about what to call multimedia storytelling… Every suggestion seemed to be a little worse than the last.
I guess there’s nothing wrong with ‘enhanced eBook’ but, somehow, I don’t really see that catching on. Also, enhanced eBooks, to me, signify a specific type of ‘multimedia ebook’ that is distributed through iBooks or the Kindle store. There’s also an argument that multimedia books should just be called ‘books’ — because as print becomes increasingly digitized, many books will naturally begin to incorporate multimedia content (after all, we don’t call books with photos in them by another name. Well, unless they’re photo books).
Personally, I like ‘multimedia book’ or ‘multimedia text’ — but if a really cool name came up, I’d be open to it… Too bad ‘snooki’ is already taken.