He’ll come back… He’s always coming back.

Last month, just before Here on Earth was launched, half the questions I was fielding about the industry concerned the imminent demise of the book app. A couple weeks after that, at the LBF Digital Conference, they were officially, dramatically, pronounced dead.

That was exactly one month ago, and how things have changed…

Here on Earth is already more than half-way to it’s projected annual sales mark, and it’s only been out for 3 weeks… Push Pop Press’ equally impressive app with Al Gore (and it’s highly attractive $4.99 price point) has been selling like meth in Montana and, at this morning’s World e-Reading Congress, Random House’s Ian Hudson stopped just short of whole-heartedly endorsing the format as a future of publishing.

Now, we’re obviously bias, but considering that iPad penetration is only at about 2% penetration, and considering that projections place it at 15-20% by 2015, I think publishing apps may have a few surprises left.

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About Arcade Sunshine Media

We are a multimedia production company that transforms plain text into dynamic, interactive multimedia apps for portable devices, such as the iPad. We work with any traditionally printed matter – from brochures to novels and children’s books – and incorporate professional video, interactive graphics and maps, and even games.

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